Risks and Countermeasures Of Brand Extension

Brand extension is an important component of famous brand strategy.Improper extension will decrease the value of brand equity,or cause a strategic damage to the existing management advantage of the enterprises.Therefore,to an enterprise,brand extension is a double-edged sword.It can be a lucrative thing,or it may be an abyss beyond redemption.So,comprehensive understanding and correct implementation of brand extension,is of great significance in the brand development of China.