2012•Bulletin of Sport Science & TechnologyRequires access

Investigation on Sports Consumption Condition of College Female Students

Qian Guang-tian

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Abstract

The methods of literature review and questionnaire are used to analyze the sports consumption motivation and level,purpose,items and sites.The result shows that female college students have a strong awareness of fitness and sports consumption concepts,but the overall consumption level is low.Based on it,some basic consumption suggestions are put forward in order to promote the development of school physical education and sports industry.

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What this paper is about

The methods of literature review and questionnaire are used to analyze the sports consumption motivation and level,purpose,items and sites.The result shows that female college students have a strong awareness of fitness and sports consumption concepts,but the overall consumption level is low.Based on it,some basic consumption suggestions are put forward in order to promote the development of school physical education and sports industry.

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Available abstract

The methods of literature review and questionnaire are used to analyze the sports consumption motivation and level,purpose,items and sites.The result shows that female college students have a strong awareness of fitness and sports consumption concepts,but the overall consumption level is low.Based on it,some basic consumption suggestions are put forward in order to promote the development of school physical education and sports industry.

Key concepts: Consumption (sociology), Order (exchange), Physical education, Psychology, Medical education, Mathematics education, Advertising, Applied psychology

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