2010•Journal of Lanzhou Jiaotong UniversityRequires access
Research on Sports Consumption Behavior of Present College Students
Yongxiang Wang
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Abstract
Sports consumption of the college students refers to the students' behaviors of purchasing or using the sports goods to satisfy their sports requirements.This paper made a systematic analysis on the motivation,the attitude of the college students' consumption as well as the factors that affect their consumption behaviors.And it also presented the strategies for their reasonable sports consumption behavior,aiming at helping the college students form a right notion of sports consumption.