2008Journal of Guangdong Communications PolytechnicRequires access

Promoting Vocational Education with Marketing Theory

Rao Yi-lun

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Abstract

In china,Vocational education is rising,how can we better promote the development of vocational education? According to the current problem existing in our country's vocational education,this paper adopts the marketing conception,considering the vocational education must base on the social demand and enhance the conception of competition and quality and employment,and emphasizing the vocational school must own itself speciality and brand,so as to ensure the vocational education's sustainable development and benefit the struction adjustment and social development.

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In china,Vocational education is rising,how can we better promote the development of vocational education? According to the current problem existing in our country's vocational education,this paper adopts the marketing conception,considering the vocational education must base on the social demand and enhance the conception of competition and quality and employment,and emphasizing the vocational school must own itself speciality and brand,so as to ensure the vocational education's sustainable development and benefit the struction adjustment and social development.

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Available abstract

In china,Vocational education is rising,how can we better promote the development of vocational education? According to the current problem existing in our country's vocational education,this paper adopts the marketing conception,considering the vocational education must base on the social demand and enhance the conception of competition and quality and employment,and emphasizing the vocational school must own itself speciality and brand,so as to ensure the vocational education's sustainable development and benefit the struction adjustment and social development.

Key concepts: Vocational education, Competition (biology), China, Sustainable development, Quality (philosophy), Marketing, Social change, Business

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