A Study on Tourism Image Positioning of Ancient Water Towns in Suzhou City——Take Some Ancient Water Towns as Examples

Ancient towns tourism is a favorite product in modern tourists market.Suzhou City is abundant of ancient water towns with various characteristics,therefore,found a favorable resources foundation for the tourism development in these towns.However,due to the homogeneity in tourism product in ancient water towns,strong competitions between them are inevitable.Tourism resort image strategy is one of the important strategies for boosting the sustainable tourism development in ancient water towns in Suzhou City.Based on the tourism resort image slogans of ancient water towns,a comparative study on image positioning of ancient water towns in Suzhou City is conducted.Also,some principles and suggestions for the image positioning of ancient water towns in Suzhou City are proposed.The main objective of this paper is to promote the harmonious and sustainable tourism development of ancient water towns in Suzhou City.