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Customer Loyalty Cultivation in Service Industry

Ru Li

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Abstract

Customer loyalty is significant to the survial and development of enterprises in the highly competitive service market of numerous elements focusing on influencing customer loyalty,such as service quality,customer satisfaction,shifting cost and customer value.Service enterprises need managing customer expectation effectively,providing more benefits than customer expects,cultivating brand loyalty and stabilizing the work staff.

About this research paper

What this paper is about

Customer loyalty is significant to the survial and development of enterprises in the highly competitive service market of numerous elements focusing on influencing customer loyalty,such as service quality,customer satisfaction,shifting cost and customer value.Service enterprises need managing customer expectation effectively,providing more benefits than customer expects,cultivating brand loyalty and stabilizing the work staff.

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Available abstract

Customer loyalty is significant to the survial and development of enterprises in the highly competitive service market of numerous elements focusing on influencing customer loyalty,such as service quality,customer satisfaction,shifting cost and customer value.Service enterprises need managing customer expectation effectively,providing more benefits than customer expects,cultivating brand loyalty and stabilizing the work staff.

Key concepts: Business, Loyalty business model, Customer retention, Customer delight, Marketing, Customer advocacy, Service quality, Customer satisfaction

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