Huang Xun
Abstract
It is especially worthwhile to analyze and study the aesthetic essence embodied in Chinese characters as a design element in many classical logo design. Four characteristics of logo design using Chinese characters were discussed. It was meant to offer reference in the field of artistic design of logos.
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It is especially worthwhile to analyze and study the aesthetic essence embodied in Chinese characters as a design element in many classical logo design. Four characteristics of logo design using Chinese characters were discussed. It was meant to offer reference in the field of artistic design of logos.
Key concepts: Logos Bible Software, Symbol (formal), Character (mathematics), Logo (programming language), Embodied cognition, Design elements and principles, Chinese characters, Aesthetics