Investigation and Study on Sports Consumption Psychology of Residents in Henan Province

sports consumption as an important part of human consumption,along with the people of sports demand increases in constant growth,has gradually become a new economic growth point of our country.On the residents' sports consumption condition investigation and study,understand the consumer's psychological characteristics,to promote China's social and economic development,meet the residents' need of cultural life is of important significance.Based on the investigation discovery,the influence of sports consumer psychology factor is many sided,the author thinks through improving residents' physical exercise participation enthusiasm,change of residents' sports consumption concepts to enhance service quality,accelerate the sports consumption of all types of sports facilities and other measures to improve the residents' sports consumption motivation.