The Design of Supply Chain Competitive Mechanism under Demand Uncertainty

The cooperation and competition of supply chain have become the first choice of corporate strategy.This paper mainly focuses on the issues of supply chain cooperation between and competition against supply chains in the case of asymmetric information in the supply chain competitive environment.Using normative study of game theory,this paper studies the screening model when the upstream enterprise offers the downstream contract in the form of contract menu,and tries to get the best strategy of the two supply chains,and analyzed different efficiencies of different contract menu.What's more,this article established a screening model containing two competing supply chains for the study of the supply chain cooperation and competition mechanism in the circumstances of information asymmetry between chains,and researched retailers' and manufacturer's best strategy.