2006•Beijing Tiyu Daxue xuebaoRequires access
Analysis on Marketing Beijing by the Olympic Games of 2008
Zhang Baohua
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Abstract
By theoretically analyzing marketing Beijing by the Olympic games of 2008,this paper thinks that it is a very important opportunity and way to market Beijing for development.Strengthening the economic base of Beijing and establishing the image of Beijing by the Olympic Games of 2008 will play a positive role in promoting the forming and development of an international metropolitan and in improving the international competitiveness of Beijing.