2008•Journal of Sports SciencesRequires access

Technical Olympic Games Innovation in Beijing Olympic Games' Development

Qiang Zhou

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Abstract

2008 Beijing Olympic are global attention sports show,to promotes host city Beijing and even our country's sports,the economical, political,social and various influence,has important meaning.Uses literature methods and so on material investigation and study,expert interview,empirical study,right technical Olympic Games innovation strategy has conducted research in Beijing Olympic Games' development,finally indicated that Beijing through sponsors in 2008 Olympic Games,in profits from various countries to conduct in Olympic mature experience's foundation,according to Beijing Olympic own characteristic,takes advantage of somebody's authority development the Olympic economy strategic at same time,technical Olympic Games innovation strategy aspect has also achieved huge achievement in implementation,was 2008 Beijing Olympic Games' successfully holds has made great contribution.

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What this paper is about

2008 Beijing Olympic are global attention sports show,to promotes host city Beijing and even our country's sports,the economical, political,social and various influence,has important meaning.Uses literature methods and so on material investigation and study,expert interview,empirical study,right technical Olympic Games innovation strategy has conducted research in Beijing Olympic Games' development,finally indicated that Beijing through sponsors in 2008 Olympic Games,in profits from various countries to conduct in Olympic mature experience's foundation,according to Beijing Olympic own characteristic,takes advantage of somebody's authority development the Olympic economy strategic at same time,technical Olympic Games innovation strategy aspect has also achieved huge achievement in implementation,was 2008 Beijing Olympic Games' successfully holds has made great contribution.

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Available abstract

2008 Beijing Olympic are global attention sports show,to promotes host city Beijing and even our country's sports,the economical, political,social and various influence,has important meaning.Uses literature methods and so on material investigation and study,expert interview,empirical study,right technical Olympic Games innovation strategy has conducted research in Beijing Olympic Games' development,finally indicated that Beijing through sponsors in 2008 Olympic Games,in profits from various countries to conduct in Olympic mature experience's foundation,according to Beijing Olympic own characteristic,takes advantage of somebody's authority development the Olympic economy strategic at same time,technical Olympic Games innovation strategy aspect has also achieved huge achievement in implementation,was 2008 Beijing Olympic Games' successfully holds has made great contribution.

Key concepts: Beijing, Advertising, Political science, Meaning (existential), Marketing, Business, Public relations, China

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