Analysis of the Development Advantage of Ethnic Festival Tourism Resources Based on Cultural Experience——Taking Qianxinan Prefecture as an Example

Tourism, in essence, is a process of experience. The unique cultural experience, can be said to be vitality of the ethnic festival tourism resources and become the core advantage for development and utilization of them. The rich and colorful ethnic festivals in Qianxinan Prefecture provide tourists with very strong cultural experience, so they have good value of tourism development. But we should also pay attention to the effective protection and inheritance of the ethnic culture in the process of development and utilization of the ethnic festival tourism resources.