Enterprise Culture and Enterprise Credit in Enterprise Core Competitive Force

Based on the content of enterprise culture and enterprise credit, it is pointed out that the enterprise culture related to the enterprise core competitive force.In this paper, from the viewpoint of combining theory with practice, the intension, function and mutual relations between them are described and their significance in the market competition as well.The potential things,which the enterprise staffs are seeking for, from its inherent mind and the enterprise theory are the enterprise culture which becomes the enterprise core competitive force in its actual sense.The enterprise credit, as the enterprise culture in its ideological sphere, is an essential factor, which greatly affects the enterprise core competitive force.At last the authors provide some good suggestions on how to cultivate enterprise credit and to build enterprise culture.