Logical Starting Point of Ecological Moral Demand——Ecological Economic Man Rationality

The logical starting point of ecological moral demand is ecological economic man rationality,which is based on economic man rationality and takes ecological rationality as the ultimate goal.Ecological economic man rationality is at the initial stage of ecological rationality.In a new era of globalization,advocating economic man rationality will aggravate ecological crisis;however,it is also difficult to assert ecological rationality.Therefore,we need an approach which is based on economic rationality.It is the approach that promotes ecological economy rationality.Only in this way can we factually change the external ecological moral demand into the citizens' internal self-discipline and can we give theoretical support for building a conservation culture society.