On the Unified Development and Creation Research on the Tourism in the Northwest of Hubei Province from the perspective of SWOT Analysis

This paper,on the base of the tourist development situation in the northwest of Hubei province,has made a SWOT analysis on the tourist development of the northwest of Hubei Province and analyzed the strategic choice of its tourist development road.According to the objective demand of development strategy,six measures are proposed,such as,setting up an administrative organization,developing multi-level tourist products,creating unique tourist image,improving tourist coordinating mechanism,creating tourist brands on holidays and reforming managing system.