A Study on the Evaluation Model of the Cultural Industry Competitiveness Based on AHP——By Borrowing Diamond Model Theory and Sustainable Development Thinking
WU Xiu-guo
Abstract
WU Xiu-guo
Abstract
Cultural industry has become an important engine for social and economic growth,and the core issue of developing cultural industry is to improve its competitiveness.However,a unified evaluation of cultural industry competitiveness has not been formed yet.To solve the problem,diamond model theory and the prevalent sustainable development thinking should be borrowed first to establish an evaluation index system of the competitiveness of cultural industry.The index system includes three levels with six secondary indexes and 35 third level indicators.Besides,an evaluation on cultural industry competitiveness should be designed based AHP by calculating the weights of the indicators.Finally,the paper analyzes the application scope and the application methods of the model.
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Cultural industry has become an important engine for social and economic growth,and the core issue of developing cultural industry is to improve its competitiveness.However,a unified evaluation of cultural industry competitiveness has not been formed yet.To solve the problem,diamond model theory and the prevalent sustainable development thinking should be borrowed first to establish an evaluation index system of the competitiveness of cultural industry.The index system includes three levels with six secondary indexes and 35 third level indicators.Besides,an evaluation on cultural industry competitiveness should be designed based AHP by calculating the weights of the indicators.Finally,the paper analyzes the application scope and the application methods of the model.
Key concepts: Diamond model, Analytic hierarchy process, Scope (computer science), Index (typography), Sustainable development, Cultural industry, Business, Industrial organization