2007•Huazhong Nongye Daxue xuebaoRequires access

Strategy of Customer Value Innovation and the Way to Practice

Diao Zhao-feng

Abstract

This paper first introduces the concept of customer value and customer value innovation,then anal sizes the principle of customer value innovation and model of strategy of customer value innovation.Based on the customer value element,this paper put forward five ways to practice the strategy of customer value innovation: to create,strengthen,weaken,eliminate and reconstruct customer value elements.

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Available abstract

Key concepts: Customer value, Customer lifetime value, Customer retention, Customer equity, Customer advocacy, Value (mathematics), Business, Customer to customer