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2001•Social Sciences Journal of Colleges of ShanxiRequires access

The Economic Value of Enterprise's Image

Qiao Zhong-mi

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Abstract

A well-established image is a kind of intangible assets for an enterprise.It is of great economic value.However,only those images above the overage level have economic value.The use value of an enterprise,namely usability,refers to the property which can satisfy people's certain demand.The exchange value refers to the property which can be exchanged with other commodities.The enterprise's image has its economic value,because it has use value and can make exchange between economy and society.

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What this paper is about

A well-established image is a kind of intangible assets for an enterprise.It is of great economic value.However,only those images above the overage level have economic value.The use value of an enterprise,namely usability,refers to the property which can satisfy people's certain demand.The exchange value refers to the property which can be exchanged with other commodities.The enterprise's image has its economic value,because it has use value and can make exchange between economy and society.

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Available abstract

A well-established image is a kind of intangible assets for an enterprise.It is of great economic value.However,only those images above the overage level have economic value.The use value of an enterprise,namely usability,refers to the property which can satisfy people's certain demand.The exchange value refers to the property which can be exchanged with other commodities.The enterprise's image has its economic value,because it has use value and can make exchange between economy and society.

Key concepts: Value (mathematics), Enterprise value, Image (mathematics), Business, Usability, Property (philosophy), Economic Value Added, Microeconomics

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