An Analysis of Corporate Brand's Intension

The ordinary concept corporate brand is the brand titled with company's name. But corporate brand is not only a company's name, it also the image of company itself. It has three intentions, which are product, culture and market value. Product is the foundation of corporate brand,which has different display modes. The view of cultural corporate brand lies in the products, and it has a further intention than the product. The market value is the ultimate performance of corporate brand's intention.