The SWOT Analysis and Measures of Sport Tourism in Ankang

With SWOT analysis,this paper studied on the strengths,weaknesses,opportunities and threats of sport tourism in Ankang,the result shows that Ankang's advantages live on location and resources;it's disadvantage are in talents,brand and the cultural connotation;it's opportunity are people's demand for sports tourism and the local government's policy;it's threat are lived in resource development and environment conservation,market competition etc.so,to develop Ankang's sports tourism we should strengthened cooperation,to speed up training sports tourism talents,development of sports tourism line,and to pay attention the cultural connotation construction.