On the Mainstream Media Construction from the Perspective of Media Ecology

Media Ecology Studies is one new discipline to introduce ecology into communication study to explore the crossing and penetrating relationships between communication media and social culture.There are two different researching orientations in Media Ecology Studies,China pays more attention to media and its existing and developing conditions while the west to human and media environment.Effective integration of the two can be beneficial for us to have a deep understanding of the relationship between social development and media development.