A Few Questions Concerning Tourism Destination Marketing

With the rapid development of our country's tourism market,the tourism destination marketing is well recognized.Among a lot of marketing tools,movie TV media as an effective promotion means is becoming of great importance on the success of tourism destination marketing and it created several tourism hot spots.But there are some problems existing in these hot destinations,such as lack of destination product development,marketing programming and management,therefore the present and potential threats still exist in tourism destination sustainable development.The article analyzes the above problems and discusses how to manage tourism destination and tourists scientifically,pay fully attention on interpersonal communication and further develop connotation of tourism destination product.