The Analysis of Tourism Competitiveness of Shaanxi Province

This research assesses the regional competitiveness of tourism industry in China by the means of quantitative assessment approach.The assessment index system of regional competitiveness in tourism industry is set up;then the ratio of each index system is defined,and the index quantification method is introduced.Based on that,the regional competitiveness of Shaanxi Province tourism industry is assessed and analyzed aimed at improving the regional competitiveness of tourism industry in Shaanxi Province.The findings are that the regional competitiveness of Shaanxi Province tourism industry is fairly strong which ranks 12th in China.The advantage of tourism resources should be fully developed so as to change tourism resources strength into tourism product strength.The economical and environmental conditions should be improved so as to change the weakness into strength to enhance the regional competitiveness of Shaanxi Province tourism industry on the whole.