Analysis and motivation of sports consumption level of College Teachers in Kunming City

Interpretation through the questionnaire survey,literature,statistics and other methods of College Teachers in Kunming city sports consumption level.The main conclusions:awareness of sports consumption of the college teachers in Kunming city is relatively high,the main motivation of sports consumption is to obtain a healthy body,but the trend of development;sports consumption structure is single,mainly in physical sports consumption;male teachers like choosing body against the main items,female teachers are in health care,health,fitness and other projects.Suggestions:the teachers of colleges and universities and relevant departments should vigorously support and the opening of the school sports resource facilities,preferential oriented college faculty and staff,to create a good environment for the teachers of sports consumption;encourage teachers in Colleges and universities engaged in sports consumption in particular,the role and significance of the media,sports consumption,according to the actual situation of teachers in Colleges and universities,hobbies and other developed many types of sports consumption goods market multi-level.