2007•Journal of Henan Mechanical and Electrical Engineering CollegeRequires access

Rhetorical Figures in Advertisement English and Their Translation

Zhou Teng-ying

Abstract

Rhetorical figures play a very important role in advertisement English.Combined with specific advertisements,this paper probes into the use of some major rhetorical figures in advertisement English and demonstrates the unique charm of advertisement language.This paper also analyzes the skills to translate the advertisement English in order to achieve the equivalence of the target language and the original text in form and content and to maintain the original rhetorical effect in target language faithfully.

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Key concepts: Rhetorical question, Rhetorical device, Linguistics, Advertising, Equivalence (formal languages), Computer science, English language, Philosophy