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2011•Journal of Harbin University of CommerceRequires access

Build Customer Loyalty Model and Enhance the Competitiveness of Enterprises

Dai Ying-da

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Abstract

With the increasingly fierce market competition,enterprise more and more attention on customer relationship management.Customer loyalty,can effectively enhance the competitiveness of enterprises.This paper describes the research model of customer loyalty,and the findings with the insurance companies were discussed in detail the formation of customer loyalty,impact factor and enhance programs.This innovation not only from the theory of customer loyalty,and business practices for guiding value.

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What this paper is about

With the increasingly fierce market competition,enterprise more and more attention on customer relationship management.Customer loyalty,can effectively enhance the competitiveness of enterprises.This paper describes the research model of customer loyalty,and the findings with the insurance companies were discussed in detail the formation of customer loyalty,impact factor and enhance programs.This innovation not only from the theory of customer loyalty,and business practices for guiding value.

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Available abstract

With the increasingly fierce market competition,enterprise more and more attention on customer relationship management.Customer loyalty,can effectively enhance the competitiveness of enterprises.This paper describes the research model of customer loyalty,and the findings with the insurance companies were discussed in detail the formation of customer loyalty,impact factor and enhance programs.This innovation not only from the theory of customer loyalty,and business practices for guiding value.

Key concepts: Loyalty business model, Business, Customer retention, Marketing, Customer advocacy, Customer to customer, Loyalty, Customer equity

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