2011•Unpublished venueRequires access

Research on improving the customer loyalty of retail enterprises

Fan Yu

Abstract

The value that the customer loyalty brings to retail enterprises is long-term and stable. This thesis elaborates from the value analysis of the customer loyalty, discuss the various interests that customer loyalty can bring to retail enterprises, analyse several key factors to affect customer loyalty, and put forward the ways and measures to strengthen and improve the customer loyalty of retail enterprises.

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Available abstract

Key concepts: Loyalty business model, Business, Marketing, Customer retention, Loyalty, Customer advocacy, Customer to customer, Customer equity