Enterprise Marketing Strategy on the Basis of Customer Value

Compared with the tangible asset,the customer becomes the scarce resources day by day,so promoting cus-tomer value becomes the key point of marketing management,and the ability of maintaining the customer determines the survival of enterprise.This article establishes customer value evaluation model on the basis of promotion customer value,and then proposes the concrete marketing strategy of enterprise in view of customer.It contains the strategy of enhancing the customer profit and the strategy of customer retention.