2010•Mechanical Management and DevelopmentRequires access
Enterprise Value Chain Management of Customer Value Management
Zhenguo Peng
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Abstract
The ultimate purpose of Customer Management is to create more Customer Value.The evaluation of customer value can help the enterprise begin the management of customer value.Customer is the emphasis of all enterprise development,is the existent root of all enterprise exist,customer's choice and hold decide the exist and development of enterprise to a great extent。