2003•Unpublished venueRequires access

A Study on Basic Concept of Sports Culture

Zhang Jincai

Abstract

After an introduction of various definitions of sports culture, the author suggests that the cultural analysis of sports should be based on the fundamental principles of cultural theory. A definite analysis is given on some concepts such as sports culture, sports cultural models, sports cultural conflicts, sports cultural exchanges and the cluster of sports culture.

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Key concepts: Sociology, Cultural analysis, Physical culture, Advertising, Social science, Business, Medicine, Alternative medicine