Exploiting the Long Tail Market of Television Industry under New Media Circumstances

When social environment changes,TV audiences are demassified.Though the attempts like program and channel specialization have been made,it is still hard for the traditional television industry to survive from the profit pattern of audience rating.In the age of network,the widespread vidography and editing tools,also the reduction on searching cost,have finally contributed to the long tail market of television industry.The new media provides long tail market with living space and the traditional television is in urgent need of revolution.