“This Is What I Need, This Is What Will Travel”

Abstract Until recently, broadcast television in the US was premised on profits arising from expanding space (national distribution, national and international syndication) and from limiting time (the imposed scarcity of access). Technological and regulatory changes have meant that television producers have had (reluctantly) to acquiesce in basic changes to this formula. This chapter looks at four ways these changes have affected the production of television programming. Specifically, program producers are compelled to create programs designed totravelover borders and through time, totranslateto different cultures as well as to media, totetherto new viewing and new sponsorship practices, and, throughout all these conditions, to continue totantalizeviewers, attracting and holding the attention of industry and audience alike, at all these different sites.