Functionalist Translation Theory to Advertising Translation

Functionalist translation theory holds that translation should expect to reach what function under the target culture back-ground which determines the choices of the strategies in the advertisement translation process.Based on the purpose of ad-vertisement,this paper under the functionalist translation theory,analyses the successful translation examples of trademarks and advertisement titles.It also puts forward some translation suggestions such as adopting flexible methods,paying atten-tion the meaning of Chinese characters,appreciating the creation of advertisement,using rhetoric devices and so on.