The Status of Dongguan's Cultural Soft Power and Its Promotion Countermeasures

The cultural soft power is the relevant part of culture in soft power.Dongguan's cultural soft power has sharp contrast with its economic strength.In order to promote its cultural soft power,we should take all kinds of measures such as formulating the development of cultural soft power strategy,increasing government' s support, promoting the development of public welfare cultural undertakings and cultural industries,building a image of learning city,while continuously improving the quality of manpower and impelling urban marketing.