Media Globalization: Opportunity or Challenge?

The globalization is regarded as a historic opportunity for China's economy, but for China's media industry it is a great challenge. Being faced with the challenge of media globalization, China's media industry is in an inferior position though it occupies some superiorities as a whole. What's more, most of China's media make little preparation for the challenge. At present, apart from participating in the course of media globalization, China's media should take some measures to deal with the media globalization such as, striving for the relevant rights of the media globalization, training more and more media personnel, procceeding systematically and adjusting media industrial structure, etc..