Quality of Media Products and Management Strategies of Media Industry

On basis of analyzing the quality of media products,this article discusses the corresponding management strategies of media industry,and draws some conclusions as follows:In terms of material form,broadcasting and wireless TV are public goods;Cable TV,digital TV and network are semi-public goods;Newspapers and magazines are private goods.The contents which media products convey are public goods,while eye-catching resources media products collect are private goods.As a result,it is the strategy,goal and direction of all media management to accelerate the news release and strengthen the uniqueness of news contents.