Development of Productive Forces and the Changing of Rural President's Consuming Conception

The developmental status of productivity in Chinese rural area is introduced.Since the implementation of the agricutlure supporting pollicies in 2004,the productive forces in rural areas have been improved greastly.It is reflected on the following aspects: great enhancement of rural labors' clutural quality;the quanity of agricutlural mechines has been increased;the level of production management and decision has been increased greatly.The paper analyzes the promotion role played by the development of productive forces to rural residents' consumption conception.The devlopment of productive forces has laid a solid fundation for changing rural residents' consumption concept;changed rural residents' consumption structure and improved the socialized degree of rural residents' consumption.Countermeasures on cultivating new consumption fields in rural areas are put forward incluiding leading rural residents to foster the modern consumption conception;intensifying the governmental supoport and leading rural residents to set up heathy consumption conception.