Psychological Culture Difference of Luxury Goods Consumption between China and Japan

China is going to take place of Japan to be the biggest luxury goods consumption country in the world.The psychological culture elements of luxury goods consumption between China and Japan are analyzed by the authors through the researches on difference of psychological cultural characters between the two countries.The researches are valuable for development of Chinese luxury goods consumption culture to change the abnormal consumption and excessive demand.Only if the consumption culture of China is leaded to a sustainable developing consumption culture,people would consciously focus on the consuming initiative.This is a consuming moral issue related to the sustainable development of the society as well.