2009•Journal of Hunan University of Science and EngineeringRequires access

Please Reasoningly Consume Luxury——The Discussion of Luxury Consumption Behavior in China

Tăng Thành Trai Lê

Abstract

Under the circumstance of downturn of luxury market around the world during these years,it’s presenting a developmental tendency in China.And China is being one of the inportant countries on luxury consumption aound the world.This essay depicted the status quo of luxuriy consumption market and made a comparision consuming motivation of luxury between West and East.What’s more,based on literature study,it discussed how to reasoningly make of luxury consumption.

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Key concepts: China, Consumption (sociology), Status quo, Luxury goods, Advertising, Recession, Business, Commerce