The Public Relations Strategy on Sichuan Tourism Crisis after Earthquake

Wenchuan strong earthquake not only causes heavy casualties and property losses to the people in earthquake-stricken region.According to the characteristics of tourism,at this special stage,it is particularly necessary for us to acquire scientific skill so as to enable Sichuan’s tourism to come through this crisis in right way.The strategy mainly consists of the following aspects: government dominance,active participation of the enterprises,the people in the disaster area and rebuilding confidence of the tourists in adhering to the correct orientation of public opinion and so on.