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Consideration about the Brand Strategy of State-owned Enterprises after WTO Entry

Pei Hai

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Abstract

This paper discusses that the state-owned enterprises must strengthen the work of the quality management, analyses the challenges faced by the state-owned enterprises after WTO entry, advances some tactics for receiving the challenges, and expounds the ideas and countermeasures for creating and keeping the famous brands.

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What this paper is about

This paper discusses that the state-owned enterprises must strengthen the work of the quality management, analyses the challenges faced by the state-owned enterprises after WTO entry, advances some tactics for receiving the challenges, and expounds the ideas and countermeasures for creating and keeping the famous brands.

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Available abstract

This paper discusses that the state-owned enterprises must strengthen the work of the quality management, analyses the challenges faced by the state-owned enterprises after WTO entry, advances some tactics for receiving the challenges, and expounds the ideas and countermeasures for creating and keeping the famous brands.

Key concepts: Business, Work (physics), Quality (philosophy), State (computer science), State owned, Marketing, Industrial organization, Commerce

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