ANALYSIS ON REGIONAL FLOATING SHARE OF INBOUND TOUR FLOW IN THE YANGTZE RIVER DELTA

Urban tourism integrative development region in the Yangtse River Delta includes fifteen cities,such as regional important cities of Shanghai,Nanjing,Hangzhou,Suzhou,Wuxi,Ningbo,Shaoxing,Zhenjiang,Yangzhou,Huzhou,Jiaxing,Zhoushan,Nantong,Taizhou,etc.This area is about one hundred thousand square kilometers and has played an important role in regional tourism development in China. On the base of city tourism research data and achievements,by using fuzzy integrative evaluation method and Hierarchy Process Analysis theory,this paper constructs fuzzy integrative evaluation matrix,predicts the inbound tourist floating share in Shanghai,Nanjing,Hangzhou,Suzhou,Wuxi,Ningbo flow to other cities respectively,and makes quantity analysis on the tourism floating law of the six cities in the Yangtse River Delta. This paper concludes the tourist destination influencing factors of inbound tourist in a certain city choosing other cities in the Yangtze River Delta as ten kinds,including tourism integrative attractions of the destination city,tourist integrative development level,tourism traffic distance and service,population of the city,GDP and GDP per person,tourism center function degree,tourism destination price level,tourism service quality of the destination,tourism destination marketing,tourism destination competition and cooperation degree. The main aim of city tourism spatial integrative development in the Yangtze River Delta is to construct integrative development conditions and make all tourist factors,which include visitors flow,tourist capital flow,tourist material flow,talented people flow,and tourist technology flow.City tourism integrative development will be helpful to realize the inbound tourist arrivals flow to move reasonably and freely,and to promote to sustainable,healthy,fast,and balanced development of regional urban tourism.