The Value Orientation in the Global Industry Chain of the Multi-national Companies of Chinese Middle or Small Enterprises in the Manufacturing Industry

The international production system has entered a new stage of network. The global manufacturing industry needs a new construction of the industry chain. The multi-national companies will add china to their global strategic system gradually, and realize the goal of integrative production, selling, research and development. When Carrying out the overall promise for the entry to WTO, China's market reform has affected the key business of the enterprises. The enterprises are confronted with more and more severe competition at home and abroad. It is very important to middle or small enterprises of the manufacturing industry to make use of such an opportunity. The multi-national companies have changed their investment strategy in China, so enterprises can establish a reasonable value orientation on the basis of the global production network. Then they can be a part of the global industry chain of the multi-national companies by the way of the assistant production, OEM, manufacture according to the contract, strategic alliance and so on. By doing this, they will develop into small but professional and strong enterprises. Besides, they should expand and extend the industry chain to an appropriate extent in order to upgrade it.