2003•Journal of Xidian UniversityRequires access

A Study of Key Ability and Enterprise Strategy for Actualizing Mass Customization

Zhang Yu-dan

Abstract

Mass customization includes mass production and individual customization production. Under current technology conditions, it is easy to realize mass production, but it is difficult to meet individual customers?needs. This paper first analyzes dual meanings of mass customization, and then presents key abilities for actualizing mass customization. Finally Individual customization strategy is studied during product life cycle.

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Available abstract

Key concepts: Mass customization, Personalization, Key (lock), Production (economics), Product (mathematics), Computer science, Process management, Business