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Study on the Development Strategy of Management Software Enterprise under Mass Customization

WU Zhen-ye

Abstract

Mass customization can both satisfy the individuality and diversification of client's need and have the efficiency and low cost of mass production. Hence mass customization is widely adopted. This paper provides some strategies on the development of software trade focusing on the feature of mass customization and software industry.

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Available abstract

Key concepts: Mass customization, Computer science, Personalization, Software, Diversification (marketing strategy), Software development, Software engineering, Process management