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2010•Journal of Huizhou UniversityRequires access

On the Change of Professional Media Core Functions in the Context of New Media

Lu Xia

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Abstract

In the era of new media,the core function of news media is changing.On the first side,the information gathering function of news media will be more professional,typically showcased in the reinforcement of in-depth reports.One the other side,the news products with lower requirements in techniques and skills can be provided by the mass,while news media is built as an information organizer and distribution platform.The two trends run parallel well to push forward the competitive advantage of professional news media.

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What this paper is about

In the era of new media,the core function of news media is changing.On the first side,the information gathering function of news media will be more professional,typically showcased in the reinforcement of in-depth reports.One the other side,the news products with lower requirements in techniques and skills can be provided by the mass,while news media is built as an information organizer and distribution platform.The two trends run parallel well to push forward the competitive advantage of professional news media.

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Available abstract

In the era of new media,the core function of news media is changing.On the first side,the information gathering function of news media will be more professional,typically showcased in the reinforcement of in-depth reports.One the other side,the news products with lower requirements in techniques and skills can be provided by the mass,while news media is built as an information organizer and distribution platform.The two trends run parallel well to push forward the competitive advantage of professional news media.

Key concepts: Core (optical fiber), Context (archaeology), Media relations, Function (biology), Mass media, News media, Computer science, Advertising

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