The Application and the Commercial Value Research on the Creative Graphics in Visual Communication

From the application of the creative graphics in basic visual communication, the paper introduces the innovation and makes it play an important role in visual communication design. At the same time, the paper does a full discussion about the advantages which the application of the creative graphic design shows in visual communication design, such as logo design, poster design, booking binding design, the packaging design and so on. With the continuous development of society and progress of high technology, different ages put forward new requirements on visual communication design. Outstanding designers must continually update and improve their design ideas based on these factors. And to give their works infinite vitality, they must use creative graphics boldly.