A Study of the New Media Technology and Its Developing Tendency

This paper focuses on the development of new media communications technology,which includes the changing process of copying,absorbing,grafting and evolution,from quantitative change to qualitative one.With the development of digital and network technology,industries like publishing,telecommunications,broadcasting,entertainment and Internet are in face of the reality of media convergence.The advantages of new media communications technology,such as space-time complementary,virtual space and reality fusion will make great changes in the relations between the media and its receiver.With more and more attraction on the trend of people-oriented media,the value of man will be enhanced and the new media technology will spring up.