The Research of Escalation of Commitment based on Self-respect and Sunk Costs

Escalation of commitment is individuals or organizations continue to insist on aproject tend to have failing tendency,this will continue expansion of existing losses.To look for explanatory variables of escalation of commitment,this paper is made to introduces decision-makers' esteem and the level of sunk of to test through scenario simulation and contingency table analysis.And conclusion appears to be that: Facing same level of sunk costs,decision-makers with high self-esteem are more likely to show escalation of commitment;In low self-esteem level,decision-makers facing low sunk costs will show more escalation of commitment;In high self-esteem level,decision-makers facing high sunk costs will show more escalation of commitment.