On culture of folk custom of Tujia Nationality in southeast Chongqing and its industrial development

The culture of folk custom of Tujia Nationality in southeast Chongqing has obvious characteristics,and an outstanding minority nationality culture brand with characteristics can be built by scientific classification,effective refinement,reasonable concentration,changing its regional weakness,figuring out its cultural connotation,highlighting its spiritual essence and setting up good tourism culture image of folk customs.The real ways are to construct database for the culture of Tujia Nationality folk custom,to enlarge tourism economy brand effect by regional integrity and to elongate cultural industrial chain to obtain optimal regional tourism economy gain.